![]() women suffer clots because they're on the pill. The link between birth control pills and blood clots isn't new. Doctors call that a pulmonary embolism, and it can be deadly.Īt the emergency room, Beth recalls, "the doctor came in and he took one look at Katie's cold, blue leg, and he said, 'Wow! That's a big blood clot! You're on birth control, aren't you?' " ![]() A piece of it had broken off and lodged in her lung. It turns out an enormous blood clot had formed in her leg. "My left leg was completely purple," she says. And her left leg went totally numb and cold. That helped for a while, but over the next few days, Katie developed shortness of breath. Her doctor diagnosed pleurisy, an inflammation of the chest lining that isn't serious, and prescribed Motrin. "I found her sitting in a puddle of tears saying, 'Mommy, I can't breathe! Mommy, I can't breathe! I couldn't even reach my cell phone!' " When she didn't leave for school on time, Beth went to check on her. And as Day's research has found out, all those claimed benefits tend to cloud people's appreciation of the potential risks. So one lesson from the Yaz saga is: Be wary of claims that a potent pill will solve all your problems - it's probably not true. Yaz catapulted past all other birth control pills - and became Bayer's top-selling drug. But Day found the corrective ad still left a lot of misconceptions about what Yaz can and can't do.īut there's no question Bayer's aggressive ad campaign worked. Officials declared the ads misleading and ordered Bayer to run a corrective commercial. ![]() "So people were getting this idea that Yaz 'goes beyond.' But they were getting the wrong message." "Sixty-four percent said, 'Yes, it does.' But the truth is, it does not treat mild acne," she says. That's a perk, a plus!ĭay also asked her research subjects if they thought Yaz treats mild acne. What girl wouldn't fall for something that says it's going to help with acne? That's great. ![]()
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